why [here] matters is a narrative, engagement and strategy firm.

We work with philanthropic, nonprofit, network and member organizations to tell better stories and build capacity towards effectively addressing the challenges and opportunities that our society faces today.

For our narrative work, we lead strategic communications, branding, content creation and social media to effectively and authentically tell our client’s stories.

For our engagement work, we lead experience design, event production, network management and group facilitation to build meaningful community for our client’s stakeholders.

Through our strategic lens, we leverage extensive relationships, access to resources, and collective knowledge to support our client’s stories and stakeholders towards creating greater collective impact.

We work with national clients in the pluralism, civic health and community development fields, regional clients leading ecosystem building and systems change throughout Appalachia and the South, and locally wherever we can support organizations, initiatives and leaders benefiting their community.